{"title":"New Arrivals","description":"","products":[{"product_id":"bex-knox-sunglasses","title":"BEX | Knox Sunglasses","description":"Unleash your adventurous spirit with Knox, the polarized sunglasses that blend timeless vintage charm with modern sophistication. Perfect for vintage lovers, trendsetters, and those who blaze their own trails, Knox is a modern twist on the iconic browline frame.\u003cbr\u003e\u003cbr\u003eCrafted with a RELIALITE® half-frame, metal rim, and rubber temple tips, Knox delivers all-day comfort and durability, while NYPO® polarized lenses provide crystal-clear clarity and full UV protection, keeping your vision sharp whether you’re exploring the city or soaking up the sun at an outdoor concert. Strong, independent, and always stylish, Knox embodies the maverick spirit and is your ultimate companion for adventures big and small—make every moment unforgettable.\u003cbr\u003e\u003cbr\u003eKEY FEATURES:\u003cbr\u003eHybrid browline design with soft, nostalgic curves for a retro touch.\u003cbr\u003eCrafted with RELIALITE® and metal for a lightweight, yet robust fit.\u003cbr\u003eRubber temple tips provide extra comfort and grip. \u003cbr\u003eAntimicrobial frames for long-lasting defense against bacteria, fungi, and microbes.\u003cbr\u003eFeatures the BEX® Universatility® System for enhanced adaptability.\u003cbr\u003eNYPO® Technology lenses deliver exceptional clarity and UV protection.\u003cbr\u003e6 base lens curvature for a slightly curved frame design.","brand":"Bex Sunglasses LLC","offers":[{"title":"Chestnut | Forest","offer_id":48315638546681,"sku":"'S172CF","price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/original-5d8a189a.png?v=1776963506"},{"product_id":"bluebonnet-intensify-low-starch-ultra","title":"Bluebonnet Feeds | Intensify Low Starch Ultra","description":"\u003ch5\u003e\u003cstrong\u003eIN STORE PICKUP ONLY. THIS PRODUCT WILL NOT SHIP.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eBluebonnet Intensify® Low Starch Ultra is a precisely formulated feed for easy keepers, horses with metabolic concerns, and those with sugar sensitivities. These horses respond strongly to small dietary changes and require consistent energy without rapid spikes in sugar or starch. Intensify® Low Starch Ultra also supports gut, lung, immune, and joint health with exclusive LIFELINE®+ Equine bioactive proteins.\u003cbr\u003e\u003cbr\u003eWith ULTRA LOW NSC under 9%, it helps minimize metabolic stress while supporting the demands of training and competition. The unique formula is fortified with chromium for glucose processing and recovery support, elevated lysine for topline and muscle development, and natural Vitamin E for antioxidant and immune health. Intensify® Low Starch Ultra features Hay Fix™ technology with research-proven yeasts, probiotics, and digestive enzymes that work together to support optimal nutrient absorption, gut health, and digestive balance.  A complete package, Intensify Low Starch Ultra also provides elevated biotin levels to support strong hoof walls, a shiny coat, and a healthy mane and tail.\u003c\/p\u003e","brand":"Bluebonnet Feeds","offers":[{"title":"Default Title","offer_id":48315645690105,"sku":"'172472AB","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/original-d8daba33.png?v=1776963566"},{"product_id":"smarty-rodeo-hox","title":"Smarty Rodeo | HOX","description":"\u003cp\u003e\u003cstrong\u003eSmarty Rodeo HOX – The Ultimate Heeling Trainer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSmarty Rodeo HOX\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a lifelike model of a steer’s hind leg set, designed to help ropers refine their fundamentals, position, and delivery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic Training Feel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMimics live cattle to improve accuracy and technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolid Foam Legs:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePrevents rope slide for more consistent catches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Motion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLegs can swing for timing practice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible \u0026amp; Portable:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEasy to store and transport for training anywhere.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for ropers of all levels, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHOX\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eenhances your heeling skills with a true-to-life feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade in the USA 🇺🇸\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAll Heel-O-Matic products are now rebranded and sold as Smarty Rodeo products.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003e        \u003ca href=\"https:\/\/www.smartysupplyco.com\/pages\/shop-local\" title=\"Smarty Rodeo Dealer Map\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/Title.png?v=1789674265\" alt=\"\" width=\"225\" height=\"45\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eA 5% restocking fee will be deducted from the refund on returned training machines. This fee covers the costs associated with receiving, inspecting, cleaning, repackaging, and returning the machine to inventory. Original shipping charges are non-refundable.\u003c\/span\u003e\u003c\/em\u003e\u003c\/h6\u003e","brand":"Smarty Rodeo","offers":[{"title":"Default Title","offer_id":48315717517561,"sku":"2234790","price":525.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/HOXNewBase_7.png?v=1781719542"},{"product_id":"turtlebox-ranger","title":"Turtlebox | Ranger","description":"\u003cp data-pm-slice=\"1 3 []\"\u003eBuilt for life-on-the-go, the Ranger is our most portable speaker, delivering bold sound \u0026amp; endless versatility. Engineered for the outdoors, featuring \u003cu\u003eparty mode. \u003c\/u\u003eOn top of it’s size, the Ranger features strong magnetic side mounts and a top-handle for maximum portability and versatility. Just pack it, clip it, or mount it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIP-67 waterproof (fresh \u0026amp; saltwater) and submersible up to the 3 feet for 30 minutes. FYI, it does NOT float.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% drop, crush \u0026amp; dust-proof\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e12+ hours of bold sound on a singular charge\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eParty Mode allows for infinite pairing for an unbeatable surround sound experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTrue wireless stereo (TWS) allows for classic left, right stereo pairing\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5.4 bluetooth connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTouch controls: Party Mode, TWS (stereo pairing mode), play\/pause, next, and volume\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStainless steel tie-downs \u0026amp; rubber feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUSB-C for device charging\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e105 decibels of sound\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful, Class D digital amplifier with enhanced DSP tuning for optimal audio performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e2\" woofers\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e25.2 Wh Lithium-ion battery\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Turtlebox","offers":[{"title":"Tan","offer_id":48315730591993,"sku":"'TB-RANG-G1-TAN-4","price":250.0,"currency_code":"USD","in_stock":true},{"title":"River Rock","offer_id":48315730624761,"sku":"'TB-RANG-G1-RVR-4","price":250.0,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":48450297037049,"sku":"TB-RANG-G1-GRAY-4","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Ivory","offer_id":48896073007353,"sku":"TB-RANG-G1-IVR-4","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/original-41ef2be0.png?v=1776964554"},{"product_id":"best-ever-pads-diamond-cut-green-turquoise-navajo-3-4-kush-34-x-38","title":"Best Ever Pads | Diamond Cut Green Turquoise Navajo | 3\/4\" Kush | 34\" x 38\"","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eMade from the highest-quality wool, the Kush pads are our most durable and most comfortable pads to date. 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Managing allergies and EIPH requires daily actions to help strengthen the airways and make breathing easier. 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Designed to stand out, this flat bill trucker hat features bold embroidery that crackles with energy, finished with contrast stitching for a sharp, modern edge. A custom leather strap with a gunmetal embossed buckle adds a premium touch, delivering a confident fit built for movement, speed, and everyday wear. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit 433 | 5-Panel Flat Bill Trucker\u003c\/strong\u003e\u003cbr\u003eThe BEX® Fit 433 cap combines sleek 5-panel construction with a sharp flat bill for a clean, streamlined look. Designed for those who embrace modern style, this cap offers a structured fit with a secure, custom feel thanks to the durable snapback closure. Whether you're heading out for an adventure or just making a statement, Fit 433 effortlessly balances street-smart appeal with all-day comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-panel, flat bill structure construction.\u003c\/li\u003e\n\u003cli\u003eStructured buckram crown with a stylish printed fabric lining.\u003c\/li\u003e\n\u003cli\u003eCotton sweatband for comfort and moisture absorption.\u003c\/li\u003e\n\u003cli\u003ePremium suede undervisor for added sophistication.\u003c\/li\u003e\n\u003cli\u003eBreathable spacer mesh back for structured ventilation and comfort.\u003c\/li\u003e\n\u003cli\u003eEmbossed leather strap with gunmetal buckle for adjustable fit.\u003c\/li\u003e\n\u003cli\u003e3D embroidered front logo for bold branding.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bex Sunglasses LLC","offers":[{"title":"Default Title","offer_id":48515044245753,"sku":"H0263ST","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/1856\/3577\/files\/BEXBolt_6.png?v=1781197881"},{"product_id":"bex-sierra26-cap","title":"BEX | Sierra26 Cap","description":"\u003cp\u003eMeet the Sierra26 in Quartz\/Tan, a fresh take on one of our best-selling styles, reimagined for Spring\/Summer ’26. 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