Located in Mount Pleasant, Texas, Smarty Supply Co. is your one-stop shop to get rodeo ready. Inside our 7,500-square-foot retail store and online, you’ll find everything from trusted feed brands like Bluebonnet Feed and Purina to ropes, tack, saddles, and more. We’re also the proud home of Smarty Rodeo training products, making us a destination for ropers, riders, and competitors across the Western industry. Whether you’re caring for backyard companions or competing with elite equine athletes, Smarty Supply Co. is here to support your goals. If you don’t have time to come inside the store, our state-of-the-art drive-through feed barn makes picking up your favorite feed fast and convenient. We’re proud to serve the Western community by offering top industry brands, exceptional service, and a commitment to cultivating champions—in and out of the arena.