Smarty Rodeo Ambassador Program

At Smarty Rodeo, we believe champions are built long before they back into the box or nod their head. They're built through preparation, consistency, and a commitment to getting better every day.

Our mission is to equip and empower rodeo athletes with innovative training products, meaningful education, and a community that inspires confidence, character, and lifelong success.

The Smarty Rodeo Ambassador Program brings that mission to life by connecting athletes, coaches, trainers, and Western industry leaders who are passionate about growing the future of rodeo.

As an ambassador, you'll do more than represent our brand. You'll help educate rodeo athletes about the brand, share the importance of quality training, encourage the next generation, and strengthen the longevity of our sport.

If you believe in preparing with a purpose, then this is the place to train like a pro to achieve perfect practice.

WHO CAN BE A SMARTY RODEO AMBASSADOR?

Being a Smarty Rodeo Ambassador is more than a title or wearing a patch. If you believe in our mission and are passionate about helping shape the future of rodeo, we'd love to get to know you.
  • Collegiate Rodeo Athletes
  • Semi Professional Rodeo Athletes
  • PRCA & WPRA Permit Holders and Rookies
  • Coaches, Clinicians, Trainers

YOUR COMMITMENT AS A SMARTY RODEO AMBASSADOR

Live The Mission Behind The Brand

  • Represent Smarty Rodeo with integrity, professionalism, and sportsmanship. 
  • Wear your Smarty Rodeo logo or patch at competitions, clinics, events, and public appearances whenever possible. 
  • Use and authentically represent Smarty Rodeo training products. 

Share Your Testimony 

  • Create and share authentic content featuring Smarty Rodeo products. 
  • Participate in ambassador campaigns throughout the year. 
  • Help educate others on the value of Smarty Rodeo training products. 

Participation is Key 

  • Stay engaged with ambassador initiatives and communications. 
  • Attend the annual Smarty Rodeo Ambassador Summit. (Fall 2027 attendance is required.) 
  • Engage with Smarty Rodeo representatives at events (rodeos, tradeshows, etc.) 

If you're excited to be part of the Smarty Rodeo community and are ready to make a meaningful impact both inside and outside the arena, we'd love to hear from you.

Become a Smarty Rodeo Ambassador

Please Note: The Smarty Rodeo Ambassador Program is designed for adults and collegiate-aged athletes. Ifyou'recurrently in high school, we encourage you to apply for our Smarty Rodeo Young Pro Program, which is designed specifically for high school students.

YOUTH PROGRAM

SUPPORTING COLLEGIATE RODEO

We believe the collegiate years are one of the most influential stages in an athlete's journey. Smarty Rodeo is proud to support collegiate rodeo through our partnership with the National Intercollegiate Rodeo Association.

Collegiate Partner Benefits 

  • Exclusive pricing on Smarty Rodeo training products 
  • Invitation to the annual Smarty Rodeo Summit 
  • Industry networking and relationship-building 
  • Leadership and educational opportunities for athletes 
  • Opportunities to collaborate with the Smarty Rodeo team that highlights programs for recruiting and marketing.  

Become a Collegiate Partner

abby.barnes@smartyrodeo.com | (903) 459-4894